The OIA is the lead trade body for manufacturers and retailers of clothing, equipment and services for the outdoor leisure pursuits market in Britain and Ireland. The association was formed in 1960 as the Camping Trade Association of Great Britain and changed its name to the Camping & Outdoor Leisure Association (COLA) in 1981. In February 2000 the association was re-launched as the Outdoor Industries Association (OIA), reflecting the ever changing marketplace and the nature of companies and organisations the association represents.
The OIA
energetically promotes participation in outdoor leisure activites
delivers relevant and cost-effective services to members
provides a voice for the outdoor sector ensuring an effective interface between industry, Consumers and government
Link: www.go-outdoors.org.uk